Fitness Enthusiasts and their Equipment!
Fitness enthusiasts use new equipment as both a justification of their commmitment to their chosen athletic endeavors, as well as a significant symbol to others of their serious athletic intent; whether they’re consciously aware of it or not.
Believe me when I tell you, serious fitness enthusiasts don’t spend a lot of money on a new bike or a new set of wheels just because it’s a couple of grams lighter than the previous editions. Psychologically, it means so much more than that.
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